Did you know that 1,000 kids will start smoking today because of what the saw in the movies? Or, did you know that 15-24 year olds have the highest smoking rate among all age groups? Our organization works to provide tobacco education programs which prevent youth and young adults from picking up the habit, as well as cessation resources for those who want to quit.
Breathe California of Sacramento-Emigrant Trails has been successfully working with the entertainment industry in Hollywood for more than five years.
Thumbs Up! Thumbs Down!, more commonly known as TUTD, is a powerful program developed to reduce the negative influence that tobacco use in the movies has upon young people. Teen members review the top 10 movies each week and post their results on www.SceneSmoking.org. Their work is utilized as a research tool by universities, public health officials and tobacco control advocates and is provided to key entertainment industry leaders. It has been replicated throughout the world and has been working to reduce the unintentional glamorization of tobacco in movies and television and has compiled one of the most comprehensive databases on tobacco depiction in movies and television.
How the Tobacco Industry Built Its Relationship with Hollywood: a research article published by Breathe California of Sacramento-Emigrant Trails consultant Curtis Mekemson.
Hollywood Speaks Out On Tobacco: a collection of quotes from Hollywood on their views of tobacco use, addiction,depiction and cessation efforts. This 188 page book compiles quotes from power players in Hollywood discussing tobacco depiction, addiction, cessation efforts and more, to bring to light the dangers of tobacco depictions in film. This book provides insight into Hollywood’s thoughts and attitudes on this issue and highlights the importance of the issue and suggests ways of advocating for change. Written by consultant Curtis Mekemson. Get your copy today!
